THE CHALLENGE
How do we come together if we can’t be together? Now more than ever, it’s crucial that brands show their humanity.
The brands that embrace this opportunity to connect like a human are the ones that will experience the highest social impact and bring the greatest good into the world.
We bring method to the madness.
Storytelling —
Events is a form of storytelling, perhaps the most visceral and memorable way to tell the story of your brand and product. More so, events are a DYNAMIC STORY, meaning it has flow and back and forth. They’re conversations, rather than statements.
Our job is to get to the heart of the story you’re hoping to tell: and find the most effective setting, method and characters.
Strategy —
How good can a story be if it’s not being heard? Your brand goals should be grounded in your mission and the furthering of your overarching brand cause. This means that putting on an event, engaging your guests, and sharing your story is in fact an act of service you provide to your community.
We apply methods of gauging the soft metrics of your event: not just clicks and likes, but the likelihood that your guests will further your story by re-telling it to others.
BETTER TOGETHER
Think of us as an extension of your internal team, a storytelling partner with supplemental & foundational skills.
Creative Direction
Video Production
Prop Styling
Fashion Styling
Daylight Studio Access
Prop Shop Access
Marketing Consultants
Diverse team of builders, florists, producers
Relationships with AV and production
teams that can support livestream and video events
Relationships with event and studio photographers
Alternative Marketing Offerings
Event Atmosphere Boxes —
We believe Atmosphere Matters, and the most successful ways to connect with your guests at this time is to create their atmosphere through the lens of your story.
Curation of products to ”set the scene” Local Wine or Custom Cocktails
Lighting
Backdrops
Creative Bites
Products
Design of printable materials, including custom tissue
Sourcing of local ingredients / makers / resources to customize the box to the messaging and the geographic location
Panels & Education —
A wonderful balance of Clarity and Vulnerability, education is a great way to connect with your audience, which is why we wanted to specifically call out this event subset.
Production of panel presentations that enable small groups to present thoughts and insights
Set design
Rental selection and coordination
AV and tech management
Guidance on the type of content, education and topics most relevant to your story
Rye Workshop Talent —
Our team is comfortable on-camera and in conversation — you can use our skills as supplemental content on your channels, including but not limited to the following:
Floral Design Classes
Leadership Development
Marketing Mindsets
The Value of Community and Connection
Setting the Atmosphere in your home, work environment or event space
Basic Carpentry, Painting and Woodworking
Why Experiential Matters thought leadership
Full Digital Event Production —
We can create all of the touchstones of an IRL event in a virtual space through a fully-realized virtual production that can be a mix of live and pre-recorded material.
Creative Direction to develop the content
Strategy for guest engagement
Atmosphere Boxes curation, production and mailing
Studio space to shoot / host virtual events
Set Design and Florals
Access to our Prop Shop
Partnership management of a video production team to elevate the content
Partnership management of companies that do livestream events
Content Creation & Photography —
Whether to supplement an online event or as a standalone offering, our team can create additional photographic content to tell your story, which can be shot in our own daylight studio.
Creative Direction for your Marketing Campaign • Daylight Studio, including seamless backdrop
Access to Prop Shop and professional prop stylingCustom surfaces and custom backdrops
Connection to photographers, relationship management
Marketing Calendar Consultation and development
Copywriting
Floral & Plant Deliveries —
If you’re looking to spread some love to your team, partners, clients or media, this is a clear cut way to spread happiness (and color.)
Customized floral design based on your needs and budget
In-house delivery available
Option to include plants and/or flowers
Graphic design for notecards or other print materials also available
OUR SIGNATURE OFFERING
Dinner & Dialogue
This time of pause has brought to light a lot of the excess and flimsy front of false metrics (clicks! likes!) that have become the normal in lots of experiential events.
Over the past year and a half, we’ve been developing what we think is a better, more authentic, more powerful way to connect with clients: through conversation, dialogue, and the opportunity to move past the flashy backdrops and into a more rooted world of storytelling.
For this exact reason, it feels perfectly time to unveil our signature offering: Dinner and Dialogue.
When we eventually move into a time that small events can be reinstated, we’re encouraging our clients to take advantage of the opportunity to connect on a more human level with their attendees.
This offering includes our consulting on aspects of storytelling beyond event production and design:
dialing into a deeper event purpose
attendee insight
pinpointing where your brand can display more vulnerability and authenticity
development of thought-provoking conversation points
It’s our belief that this type of storytelling leads to longer, better, more loyal relationships between brands and their consumers.
We dare you to connect like a human.
TIPS & TRICKS
Implementing even a few of these elements into your virtual event will help with guest engagement.
Virtual events are about being: thoughtful, intentional, and specific.
Set the tone with your invitation — clarity is kindess, moreso now than ever! Let people know what to expect so they 1 can come prepared and can more quickly acclimate to the event and get to the good stuff.
Raise the stakes by engaging your guests before they even “enter the room.” Challenge them to prepare for the event by bringing something to the table — a backdrop that supports your story, a fun fact, their favorite quarantine cocktail. Move them from passive to particpating players.
Atmosphere matters. Engage your guests by setting the tone of your event by sending them lighting, recipes, play- lists and florals before the event. Atmosphere creates the right mindset and the right mood for your attendees.
Keep some of the stalwart traditions of a good event by carving out time for people to connect. Structure your time- line so people can chat during “cocktail” hour, and con- sider changing up the backgrounds for your hosts as the event progresses -- fresh scenery keeps guests’ attention.
Your host must play a bigger role than ever. They must be great facilitators, storytellers and engagers. Diversify the way your host(s) interacts between storytelling, Q&A, and the facilitator of the timeline.
This is a time to be high-touch. It’s your responsibility to help nurture new relationships so your conversation can continue long after the Zoom window closes. Can you connect some like-minded people by email afterward? Can you sponsor a follow-up cocktail or coffee between people? Provide the service of connection and you’ll reap the rewards tenfold.
Rye Workshop studio in motion...
