Launches
—
Press Dinners
—
Product Showcases
—
Chef Partnerships
—
Pop-Up Shop + Restaurants
—
Brand Activations
—
Launches — Press Dinners — Product Showcases — Chef Partnerships — Pop-Up Shop + Restaurants — Brand Activations —
In a showcase event that has become a visual touchstone for all Adobe events, we designed the launch event for Photoshop Mobile in NYC — an interactive play space for creators, influencers and press alike to learn, interact and get neck-deep in all things Photoshop Mobile.
Alongside Adobe Creators, we developed immersive scenic including the Creative Cafe, where guests took knowledge gleaned from a multitude of hands-on demos to download and design on the Photoshop app in real time. Color, play and creation united to create one of our favorite events to date.
Our Role: Production, Design, Graphic Design, Scenic Builds, Interaction + Demo Design, Catering Partnerships, Run of Show Management, Details
Adobe | Photoshop Mobile Launch
In a dream project, we were approached to design the The Cut Cafe 2026 for NY Mag as they took over the Tribeca Bluestone Cafe during NYFW. Acting as a home base for fashion editors during a cram-packed week, we fully transformed the space with custom wheat paste walls, new lighting throughout, artwork, displays, interactivities and furniture.
We touched every part of this weekend takeover, from giveaways to tabletop and transformed the space for a Friday-night podcast recording of Tefi Talks. A real labor of love, The Cut Cafe united so many of our teams’ talents in a joyful and immersive space.
Our Role: Space Design, Graphic Design, Giveaways, Custom Builds, Interior Design, Details
NY Mag | The Cut Cafe NYFW Pop-Up
Etsy | Etsy Design Awards LA Launch Dinner with Molly Baz + Willett
As longtime partners to the amazingly creative team at Etsy, we were thrilled to launch another incredible year of the Etsy Design Award winners — this time in Los Angeles and highlighting a special collaboration with co-host Molly Baz and her husband Willett.
With a menu designed by Molly in partnership with amazing local chef Gerardo Gonzales ( a dream!) to be a kind of steak house al fresco, local artists, creators, celebrities and makers joined for a delicious feast of table-side served caesar salad, steak and custom martinis.
Our Role: Production, Design, Graphic Design, Partnerships, Run of Show Management, Details
In an exciting collaboration with the Etsy Advocacy team, we created an event called “The Fabric of Our Hometowns” to bring attention to the efforts of the Etsy team to support small businesses — and to introduce the brand and its goals to a wider audience on Capitol Hill in order to advocate for policies that support those businesses.
This project was a full scale production with custom builds (partnering with AVLD Events), and a complete translation of the brand directly into a space designed for 250+ people. We created a two-part event, with a party and social space in the front and an elevated gallery and showcase in the rear — merging intention + interaction into one dynamic presentation.
Our Role: Creative Direction and Full Design, Full Production, Vendor Curation and Management for Builds, Lighting, Tech, AV, Florals, Catering and Venue.
Etsy Advocacy’s Showcase for Gee’s Bend Quilters
We were so thrilled to help Carla Lalli Music and Penguin Books celebrate the release of Carla’s acclaimed cookbook, Where Cooking Begins. We love getting people together over food, so we connected immediately with Carla’s goal to make cooking approachable and unfussy.
Alongside the team at lululemon, we brought together about 40 guests in the food world over Carla’s recipes of colorful and flavorful family-style dishes.
We connected Carla with Poppy’s Catering, customized the menus and rental ware to highlight the dishes, and help to facilitate the conversations that bring people together. What a fun night!
Our Role: Production, Design, Catering Partnerships, Floral Design, Run of Show Management, Details
AG1 | The Crenshaw Mile Finisher’s Market
We were so thrilled to help Carla Lalli Music and Penguin Books celebrate the release of Carla’s acclaimed cookbook, Where Cooking Begins. We love getting people together over food, so we connected immediately with Carla’s goal to make cooking approachable and unfussy.
Alongside the team at lululemon, we brought together about 40 guests in the food world over Carla’s recipes of colorful and flavorful family-style dishes.
We connected Carla with Poppy’s Catering, customized the menus and rental ware to highlight the dishes, and help to facilitate the conversations that bring people together. What a fun night!
Our Role: Production, Design, Catering Partnerships, Floral Design, Run of Show Management, Details
Etsy | Holiday Trend Edit Press Dinner
We’re always looking for a reason to celebrate and Roku was the perfect partner to bring the sparkle. For their Holiday press event, our team created a trio of NYC-Inspired Holiday “windows’ to showcase 3 gifting scenes in delightful ways. Our massive gifting bar was perfect for creating a specialized gift for the Host or Hostess in your life.
This proejct had plenty of custom builds in partnership with 11th Street Workshop — a massive spinning Gift Guide wall, 3 12-ft window displays and an shimmering ornament installation that anchored the bar.
Our Role: Production, Design, Vendor Partnerships, Graphic Design, Run of Show Management, Details
Roku | Holiday Showcase
To commemorate the launch of the fashion collaboration between lululemon and the luxury fashion designer Roksanda, our team was tasked to fully create and design a space and programming that featured the products IN MOTION. To do so, we transformed a gallery space into one-part runway show, one-part dance performance and one-part traditional gallery.
The end result: a collaborative, moving and striking display of humanity in motion against a backdrop of organic greens and technical projections.
This project stretched every one of our creative fibers, from choreography to space design, to florals and lighting. The launch of the line was met with huge success and marked a new era of high-end collaborations for one of our favorite lifestyle brands.
Our Role: Creative Direction, Design, Production, Floral Design, Choreography Management, Catering and Beverage Vendor Management, Venue Management
Roksanda x lululemon | Launch & Fashion Show
When lululemon approached us with the idea of celebrating International Womens Day with an A-list panel of speakers including Audrey Gelman (The Wing), Kimberley Drew (The Metropolitan Museum of Art), Chelsea Roberts (Chelsea Loves Yoga) and Deborah Needleman (NYT, Domino) — we were thrilled to jump at the chance to develop the setting for over 100 women to connect on a real, human level.
The design included warming up an industrial space with living-room setups and lots of green. Bold vinyls reminded guests that they were ENOUGH just as they are, and encouraged communication between themselves and the panelists.
Bold flowers and custom backdrops made for a bright and lively backdrop to some genuinely interesting and thought-provoking conversations that lasted into the night.
Our Role: Production, Venue Management, Design, Catering and Beverage Management, Floral Design, Custom Builds, Stage Design, Graphic Design, Run of Show Management, Details
lululemon | Worth 100 Speaker Panel
Beefeater | The Red Gallery
To mark the launch of Beefeater’s RED 24 gin, we designed and executed an innovative and customized gallery show in NEW YORK, CHICAGO and MIAMI during the coveted Art Basel week of art shows. The Red Gallery included art that was viewed differently with and without custom red glasses and encouraged guests to ‘see things differently.’
This project is a perfect example of starting with an idea and translating it into a functional, impactful and creative space for strangers to get together and have some fun.
One of our most ambitious projects to date, this 3-city tour had us seeking out, coordinating and working closely with food and beverage partners in very different cities. We found gallery spaces that worked for our needs in each of the three cities and customized our gallery to fit that space perfectly. What a challenge and what a rewarding series!
Our Role: Creative Direction, Design, Venue Management, Catering and Beverage Management, Custom Crew Attire
Etsy Studio x Jet Blue | Crafting Pop-Up
For this pop-up interaction, we braved the security lines at JFK’s Terminal 5 to showcase the launch of Etsy Studio and it was worth every ounce of sweat!
In this space, we custom-designed a central creative desk that housed the materials for all kinds of craft projects to keep you amused while you waited for your next flight. Custom craft benches flanked the unique space to give you the space to stamp, draw, create postcards and travel bags. The fun kept coming when the team provided little “craft packs” that were specifically designed for executing on your tray table while in flight.
This project was the perfect crux of production x creativity and was one of the most rewarding to see “in-action” as people came together over the art and fun of crafting together.
Our Role: Creative Direction, Design, Production, Custom Builds Vendor Management, Styling
For us, food and beverage are the most perfect way to get people together. And the more unique, the more immersive and the more tasty that food and beverage is — all the more chance that your event will be talked about long after the lights go up.
When we partnered with the creative team at Eater to create a pop-up restaurant in one of their production spaces, we got to bring all of our culinary knowledge into one space. Sponsored by Hennessy and hosting 2 different Omakase masters over the course of 3 nights, we needed to create an atmosphere for a small group of very lucky strangers to expand their palettes and their minds.
We started with custom-designing a pergola structure that fit the space perfectly. From there, we partnered with our build teams to add rice paper panels and a u-shaped bar-height dining table that gave everybody a front-row seat to the showmanship of our chefs.
From there, custom wood-signage, a plant layer, printed fabric entrances and a stellar bar menu curated by Hennessy left no hosting stone unturned. Truly, one of the most rewarding activations of our careers.
Our Role: Creative Direction, Production Design, Floral Design, Catering and Beverage Management, Graphic Design, Custom Builds Vendor Management
Eater x Hennessy | Omakase Pop-Up Restaurant
